Archive for the 'Web Presence' Category

What’s M-Commerce? You Had Better Find Out!

M-commerce captured 15% of on-line retail sales since Q1 2011, says the latest research from IMRG and Cap Gemini.  Purchases from laptops and PCs decreased over the same period.  Purchases made via mobile devices accounted for 23% of online retail in Q2 2013, tablets representing a massive 85% of this.  But even so smartphone transactions rocketed by 210%.

Researchers believe the increase in m-commerce stems from improved, mobile-optimised websites being developed by retailers and the growth of consumer confidence in the security of m-commerce.

There is more about the research at:
http://www.imrg.org/index.php?catalog=186

Sc: BAD News: MGBA; UKBA

10 Ways To Improve Your Website

This article written by Bob Francis SGBA/UKBA and I am grateful to him in publishing his article in this blog post.

Search Engine optimisation (SEO) is the term used for a range of processes
and tools that help to ensure your website is found and, hopefully, found
on the first page of any search engine listing for certain words.
These tips are by no means exhaustive but it will at least start bringing the hits to your site.
Tip 1: Website Content
You just need to look at any website randomly and this point is amply
illustrated. The text that you use should be visitor friendly. A visitor wants to see that they are searching for fairly immediately.
Any website should be about benefits to the potential customer. With this in mind your text for the website should not be all about what you do but what you can do for the customer.
Tip 2: Research Keywords and phrases
Ask yourself which search terms will people put into search engines such as
Google to find you? This is the basis of all search engine optimisation. You
need to follow a few simple rules and identify which are the most important
ones for you. Suggestions for key words can be found using Google’s Keyword Tool.
Tip 3: Include relevant keywords in your text
To ensure your site is more relevant, include keywords in your text. A word of caution here. You should not be too repetitive with the keywords just to achieve a higher ranking. Also you can have different keywords on the same page or different ones on different pages. This will ensure that each page is optimised not just the home page.
Tip 4: Call to action
Ask yourself one question once you have read a web site page. “What do
you want me to do now?” It is very important to have a strong call
to action on each page. This call to action can be anything from “call now”
to “buy now to get free gift”, etc.
Tip 5: Keep Navigation Simple
Today people in general have a short attention span or they are impatient as time is precious. You will hear variations on a theme of the following
statement but typically when someone lands on your site you have about 12 seconds to capture them. As a rule of thumb no more than three clicks should get anyone to where they need to go to get information they are looking for.
Tip 6: Use Title Tags and Alternate Tags
When you carry out a search on Google or other search engine you will
be returned a website name and some other text. The text used comes from
the title tags. By default the many websites include something to the
effect of “Welcome to our website” or similar. However a better approach
would be to include some of your main keywords. It is perfectly acceptable to include keywords only and not form them into a sentence. Alternate tags are the text messages you see when you hover your mouse over a picture or graphic.
Tip 7: Update regularly
There is nothing worse than seeing a last updated date of many years
before. This says that the company cannot be bothered to keep it updated.
If this is the case why should the customer be interested? Regular
updating is essential to ranking. The more you update your site the more
often Google will return and the more often that happens the higher your
ranking will be. One way of updating your site regularly is to include a news
feed or a blog. This will allow you to change the content of the site without it being too time consuming.
Tip 8: Build Links
Linking to other sites both incoming and outgoing is an important part of
optimisation. The more traffic that you have coming from external sites the
better your ranking. This means not only trying to obtain reciprocal links but other activities that can be very cost effective. Some of the newer
approaches include social networking. LinkedIn, Twitter and Facebook among many others can be used to improve your brand but also to encourage people to visit your site.
Tip 9: Add Google Analytics

Google Analytics is free code provided by Google that you add to each page
of your website. It tracks what visitors do when they visit your site and
provides valuable information that you can use to make changes to your
website to optimise the performance.
Tip 10: Add download sign up

Assuming visitors are coming to the site – you want to capture their basic
information like their name and email address by offering them something of value relevant to what they are looking for and your business. A ‘top tips’ guide for example. Once you have this information you can then follow up via email and start to build rapport with a potential customer.

In the SEO world there are no guarantees and it takes a lot of time consuming effort but the results will be worth it. Also be patient as it will take time for your site to climb the rankings.

And finally keep at it. Good SEO requires persistence above all else

Bob Francis SGBA/UKBA

More information Martin Parry


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