Small Business Saturday

I am grateful to Emma Heath at GrowthAccelerator for the article below about Small Business Saturday.

Small Business Saturday started in the US in 2010 and since then it has become an established commercial holiday;  in 2012 it generated $5.5 (£3.5) billion in sales for small businesses. Small Business Saturday is all about encouraging everyone to support small businesses both on the day and beyond, and tomorrow the Brits are joining the party on one of the busiest shopping days of the year, with Saturday 7th December 2013 marking the first Small Business Saturday UK.

It may be surprising to learn that 99.2 per cent of businesses in the UK are classified as small, accounting for 4.8 million businesses with over 1.4 million employees. Yet as we rush on with our ever busy lives, complimented by the substantial marketing spend of large organisations it is all too easy for people to forget about the small businesses that help support the local economy.

Shopping with a small business not only helps that business grow, but leads to many indirect benefits too. Whilst some of these may be obvious, such as helping increase the sense of community and encouraging more businesses to occupy empty premises on the high street, what may be less obvious is that it could actually increase your house price. A study by American Express found that houses near town centres which are full of prospering small businesses, have increased by an average of £40,000 over the past 10 years- this is 17 per cent higher than the rise in growth of comparable areas with proportionally fewer independent traders.

So tomorrow when you’re buying your weekly shop or purchasing some Christmas gifts remember to support small businesses, whether that be on the high street or online. You can also show your support of Small Business Saturday UK online by:

  • Following @SmallBizSatUK and tweeting about the day using the hashtag #SmallBizSatUK
  • Liking the Small Business Saturday UK Facebook page
  • Sharing ‘selfie’ photos of you at a small business’ premises with Small Business Saturday UK on Twitter and Facebook

Author Emma Heath

Original Blog: http://www.growthaccelerator.com/blog/small-business-saturday-uk/

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