What’s M-Commerce? You Had Better Find Out!

M-commerce captured 15% of on-line retail sales since Q1 2011, says the latest research from IMRG and Cap Gemini.  Purchases from laptops and PCs decreased over the same period.  Purchases made via mobile devices accounted for 23% of online retail in Q2 2013, tablets representing a massive 85% of this.  But even so smartphone transactions rocketed by 210%.

Researchers believe the increase in m-commerce stems from improved, mobile-optimised websites being developed by retailers and the growth of consumer confidence in the security of m-commerce.

There is more about the research at:
http://www.imrg.org/index.php?catalog=186

Sc: BAD News: MGBA; UKBA

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