6. E_Marketing

This is the sixth part of our extended article, “Getting more Business in 2013″.  To see the rest of this article, click here

E-Marketing can be a very cost-effective way to deliver your message.  The technique covers a variety of activities to get to your target market. Here are a few simple tips to help you improve the performance of your e-marketing activities.

  • Ensure you have all your customers email addresses.
  •  Build up a database of prospects email addresses. This can be done either by buying an opt in list from a list broker or by building your database by capturing the details of visitors to your website.
  • Send regular emails to these lists with latest information on your business.
  • Remember it is illegal to send unsolicited emails to people or oraganisations with whom you have no previous commercial relationship.  If you need more infoprmation on this complete the comment box below or drop me an email to martin.parry@mgba.co.uk

This article originally published in Boosting Your Business, the house magazine of UKBA

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