4. Press Releases

This is the fourth part of our extended article, “Getting more Business in 2013″.  To see the rest of this article, click here

  • Under this heading falls a wide range of activities that in general only costs your time. These include news items, case studies, and technical, business or trade articles, new product releases and so on. Often this activity is free!
  • Firstly identify the journals, newspapers and trade magazines that you want your story to appear in. Then contact each of the editors by phone to discuss their requirements for style and any mechanical details they require although now it is rare for an editor not to be able to accept story and any pictures by email. Keep in touch with editors to become a ‘specialist’ to whom he can turn for industry quotes etc. Become the expert.
  • Make the item news worthy.
  •  Focus around the messages you want to deliver.
  • You will be surprised the effect this will have on your customers and may have the opportunity to generate more prospects.
  • Remember that there are many ezines now available so remember to submit your article to these also.

This article originally published in Boosting Your Business, the house magazine of UKBA


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