Archive for January, 2013

Business Twitter for Beginners

May I begin by saying, if you are an experienced Twitter adherent in your business, then this blog ain’t for you.  However if you are considering using Twitter to help market your business then perhaps I can help.

Firstly please don’t imagine that because Twitter is free then it’s use is without cost.  You can easily spend hours using to absolutely no business advantage.  That will make it pretty expensive!  So firstly be very clear about why you are using it and what you hope to achieve.  Remember SMART.  Twitter like everything else must have a measurable objective (ROI)

If you are interested, have a read of my article about ensuring you get a return on your social media activities. Click here.

However if you are looking for some really simple points remember when you are starting to use Twitter to market your business, read on…

  • 70 Characters max.  Shorter Tweets are re-tweeted twice as often.
  • Use attention words.  Words like WOW and TODAY ONLY grab attention
  • Make tweets personal. This can mean funny. interesting, informative.  They are re-tweeted more and personalise your brand.
  • Provide useful news.  Content that educates and informs is re-tweeted more often. Much more popular than simply hard-selling.
  • Offer a deal. Tweets with deals are 16% re-tweeted 16% more.
  • Tweet about upcoming events.  Builds a sense of anticipation.  Try news about an upcoming sale or exhibition or event/

Finally, don’t expect results immediately.  Twitter is a medium term tool and you will need to keep going to build up your following.

If you would like more information on using Twitter in your business, put your question in the comment box below or drop an email to Martin Parry

Sc: MGBA/UKBA/Martin Parry

Welcome to The Stable Build Company

The Stable Build CompanyWelcome to our newest customer. The Stable Build Company.  Based in Evesham Worcs, Stable Build manufacture and install all manner of stables, field shelters and timber buildings to clients throughout the country.

@stablebuild are rightly proud of their green credentials, working with their clients not to ensure their horses and ponies are housed in the the safest and most comfortable manner and offering solar powered lighting and water collection systems with every installation to ensure that each new structure is installed in a way kindest to the environment.

A crack MGBA team led by John Wells has been assembled to work with Stable Build to help them deliver high quality, cost effective products and build a strong and profitable business for the future.

For more information contact: john.wells@mgba.co.uk or martin.parry@mgba.co.uk.

9. Telemarketing

This is the ninth part of our extended article, “Getting more Business in 2013″.  To see the rest of this article, click here

This may not at first sight be something that you might consider. However note the title is  telemarketing not telesales. In telemarketing you can build
interest through a suitably qualified telephone call and then make an
appointment. Or you can get commitment to try/buy a sample, or agree to receive further information

If you are going to do this yourself get some information about best practice and use it. These are only some ideas that you can use to help revive your
business and develop your marketing activity. Whatever marketing you do make sure that you measure the results from each element of the activity so that you
can understand where to put your marketing spend in the future.

More useful information on this can be found in  Boosting Your Business, the house magazine of UKBA.  Why not click the link and have a look.

8. Directories

This is the eighth part of our extended article, “Getting more Business in 2013″.  To see the rest of this article, click here

  •  There are a number of directories which serve your market: printed or online.
  •  Research which ones suit your business and get a suitable entry reflecting you marketing messages.
  •  Ensure where possible to get links to and from your entry to help build traffic to your site.

More useful information on this can be found in  Boosting Your Business, the house magazine of UKBA.  Why not click the link and have a look.

Turnover Boost for Steel and Alloy

According to Midlands Business Insider, turnover at West Bromwich-headquartered Steel & Alloy has climbed by almost £30m , soaring past the £150m mark as theUK automotive sector continued its recovery.

But operating profit at the company, which supplies steel to the likes of Jaguar Land Rover, BMW and Ford, more than halved as it was hit by rising raw material prices and a loss in its Turkish market.

Read more

UKBA/MGBA

7. Newsletters

This is the seventh part of our extended article, “Getting more Business in 2013″.  To see the rest of this article, click here

  • A newsletter can get across a lot more information to your prospects and customers.
  • You can include industry news as well as company news, technical information as well as products offers etc.
  • This will also build your image and credibility if you include others such as the thought leaders in your local business market, in your list.

A fine example of a useful newsletter is our own, Boosting Your Business, the house magazine of UKBA.  Why not click the link and have a look.

5. Websites

This is the fifth part of our extended article, “Getting more Business in 2013″.  To see the rest of this article, click here

Does your website work for you? Is it delivering your message(s) to the target audience? Here are a few ideas to keep your website in top condition.

  • Review your home page to ensure that you talk about the benefits you can deliver rather than what you do?
  •  Research key words to allow you to optimise your site so that it can be found when a prospect searches for those words.
  •  Make maximum use of the tools that can be found (often for free) on the internet to maximise the effectiveness of this resource.

This article originally published in Boosting Your Business, the house magazine of UKBA


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