7 Deadliest Business Sins – No 4. Never Target Your Customers

Allow your sales people to do what they like, go where they like, to get orders. The result will be an increasing number of low value customers that will not contribute significantly to your bottom line. Your costs will increase as sales people will travel anywhere to get orders no matter what the value of those orders and your competitors will grab the biggest and best customers.

The fifth sin, Never Set Targets For Your Sales team, available 22nd May

This article is reproduced from our in house newsletter. “Boost Your Business” May 2012.

Read the complete article

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