7 Deadliest Business Sins – No 3. Do Not Train Your Staff

The average number of days spent training sales people in the UK is 1 day per year! In the US it is more like 2 days per month. And the results show. To become top performers sales teams need to be trained on technique, process and the benefits of the products again and again.
Many companies consider the training budget to be a cost but they should look at it as an investment.

The fourth sin, Never Target Your Customers, available 21st May

This article is reproduced from our in house newsletter. “Boost Your Business” May 2012. 

Read the complete article

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