7 Deadliest Business Sins – No 2. Discounting

Discounting is an invidious way to get more sales. And most times it will not work. Yet many sales people will resort to this as a way of closing and trying to increase sales. It is easy for the lazy sales person and it is frequently a panic  measure bought about by the first deadly sin.
If you have not correctly positioned your product no amount of discounting your product or service will persuade your customer that it is even better value for money.

The third sin, Do Not Train your Staff, available 20th May

This article is reproduced from our in house newsletter. “Boost Your Business” May 2012. 

Read the complete article

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