Networking. Thats The Way To Increase Sales

Business Network International (BNI) believe that business secured through peer-to-peer referrals has increased by 45% since 2008, well they would, wouldn’t they? They posit that the value of customer introductions made at business networking events rose from £185m in 2008 to £269m in 2011.

Charlie Lawson, national director of BNI, said its members are “embracing a much wider range of networking tools beyond face to face, such as LinkedIn and Twitter, These tools help to develop relationships long after meetings, networking events or making new contacts in the pub.” I like the idea of the pub!

More on the BNI figures



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